Bridging the Gap Between Global Icons and Digital Communities.

For over a decade, I have operated at the epicenter of music, tech, and entertainment — leading marketing, music strategy, brand partnerships, and artist partnerships that transform traditional campaigns into global cultural phenomena. From my roots at Capitol Music Group to leading music-led innovation at Netflix, my mission has remained consistent: to build immersive narratives that resonate across borders and break through the digital noise.

The Vision

I believe that the most impactful brand stories aren't just told, they are experienced. Whether it's resurrecting a heavy metal classic for a new generation via Stranger Things, or turning a viral moment on TikTok into a massive partnership between Lady Gaga and Wednesday, I specialize in identifying "lightning-in-a-bottle" moments and scaling them into billion-impression campaigns.

Strategic Leadership

As a builder of in-house creative teams, I thrive on the challenge of scaling marketing functions from the ground up. My approach spans four core disciplines:

• Music Strategy: Leveraging platform trends (TikTok, YouTube, Spotify) to fuel organic virality and inform data-driven creative decisions.

• Brand & Artist Partnerships: Navigating complex, high-stakes relationships between talent, labels, and production giants to forge authentic, high-visibility collaborations.

• Marketing & Content Innovation: Turning cultural moments into integrated, cross-platform campaigns that break through the noise.

• Inclusive Innovation: Championing diverse voices and cultural authenticity, ensuring global campaigns feel personal to every fan.

The Bottom Line

I don't just manage brands; I build ecosystems where artists, creators, and audiences thrive together. I am currently seeking my next challenge, partnering with visionary companies to define what's next in the entertainment landscape.