Selected Work
Wednesday x Lady Gaga
Global Creator Strategy: Capitalized on fan-created content on TikTok and partnered with Lady Gaga on a social campaign for Season 1. Led the strategy and procurement of Lady Gaga for Season 2 including a cameo in an episode and a variety of marketing assets to support launch of her original song “The Dead Dance” and a performance slot at Netflix Tudum 2025.
Stranger Things x Metallica
Cultural Influence: When Season 4 sparked a massive surge in streams of Metallica’s “Master of Puppets,” I partnered with the band to sustain the moment with a series of content assets — culminating in Joseph Quinn meeting Metallica backstage at Lollapalooza.
Poguelandia x Outer Banks
High Impact Experience: Led music strategy for Poguelandia, the first Netflix music festival, created to celebrate Seasons 3 and 4 of Outer Banks and bring its fandom to life on the ground.
Procured talent such as Lil Baby, Jungle, Alt-J, Khalid, Glorille, Remi Wolf and The Nude Party.
Niall Horan: Heartbreak Weather Watch
Viral Campaign: Executed the “Heartbreak Weather Watch” Digital campaign where song ads were deployed to fans in their region depending on what weather they were experiencing at that time. Once all assets were found, fan were gifted a surprise in the form of an official music video for the title track, “Heartbreak Weather”. Campaign garnered earned media across Billboard, Rolling Stone and Tonight Show with Jimmy Fallon and resulted in over 30+ million views
City Girls: Senior City Girls
Viral Campaign: Produced “Senior City Girls,” in an effort to take “Twerk” by City Girls featuring Cardi B to a broader audience. The comical asset garnered 3M views in 24 hours, receive pickup from press and radio and secured the talent placement on Access Hollywood Live 7 days after launch.
Jeep x Halsey
Music Sync & Brand Campaign: Landed Halsey’s first-ever ad campaign, syncing “Bad At Love” to Jeep Renegade’s “Release Your Renegade” national commercial. Campaign helped launch Halsey to land their first solo Top 10 on the Billboard Hot 100.
Maggie Rogers x North Face
Strategic Syncs & Campaigns: Secured and negotiated Maggie Rogers’ first-ever brand partnership, aligning her with The North Face for an authentic sync and campaign collaboration.
Bridgerton x Tori Kelly
Original Music & Campaign Leadership: Led the creation of Bridgerton's first-ever original song from concept to launch — securing the songwriters, landing Tori Kelly to perform "All I Want," and spearheading the marketing assets that launched a new era of music integration for the Netflix series.
Queen Naija: A Way Out
Award-Winning Execution: Produced the Queen Naija short-form documentary in collaboration with YouTube Music, earning a Silver Clio — the first award of its kind for content produced entirely in-house.
Culinary Beats
Branded Content Series: Developed Culinary Beats, a digital video series pairing chefs and musicians, and sold the concept to Citi in collaboration with Columbia Records to promote the ThankYou Preferred card.
Spotify x Stranger Things
Cultural Moment Marketing: Partnered with Spotify to launch the personalized “Upside Down” playlist for Stranger Things Season 4, timed to the series’ record-breaking premiere.